ReachFlow – Scale Your Audience Reach Without Waste
ReachFlow is an audience expansion and scaling platform for Facebook advertisers who need to grow beyond existing lookalikes and retargeting pools. By leveraging Facebook's Marketing and Audience APIs, ReachFlow systematically identifies untapped audience segments, expands lookalikes with control, and manages frequency to prevent saturation. Scale your campaigns intelligently, reaching new people who are likely to convert—without blowing your budget on low-quality traffic.
Smart Audience Expansion
ReachFlow analyzes your converting audiences and identifies adjacent interest categories, behaviors, and demographics you haven't targeted yet. Generate new audience suggestions with estimated reach.
Controlled Lookalike Building
Instead of Facebook's 1%–10% lookalike default, ReachFlow lets you create custom similarity levels (e.g., top 3%, top 5.5%) and combine multiple source audiences for hybrid lookalikes.
Frequency Saturation Alerts
Monitor frequency by audience segment. When a group hits your defined cap, ReachFlow automatically excludes them or shifts budget to fresh audiences.
Incremental Budget Allocation
ReachFlow recommends how to split additional budget between prospecting, retargeting, and lookalike campaigns to maximize marginal return. Apply recommendations via API.
Core Modules
Audience Gap Analysis
ReachFlow uses Facebook's Audience API to fetch interest, behavior, and demographic data. We compare your current targeting against the universe of potential audiences that share attributes with your converters. The output is a prioritized list of "untapped segments" with estimated reach and predicted conversion rates based on historical lookalike performance.
Custom Lookalike Builder
Through the Marketing API, ReachFlow creates lookalike audiences with granular similarity percentages (e.g., 0.5%, 2%, 5%, 8%). You can also blend multiple source audiences (e.g., "purchasers + high-LTV users") into a single lookalike. The API creates the audience, and ReachFlow automatically assigns it to your selected ad sets.
Frequency Governor
ReachFlow monitors frequency per ad set per user segment (via aggregated API reporting). When frequency exceeds a user-defined threshold (e.g., 3.5 for retargeting), ReachFlow can take automated actions: reduce bid for that audience, exclude them via custom audience negative lists, or shift budget to lower-frequency ad sets. All actions use API endpoints for audience management and budget updates.
Incremental Reach Simulator
Before scaling, use ReachFlow's simulator to estimate how additional budget will affect incremental reach and cost. The model uses API historical data on audience saturation curves. You can ask "What if I increase daily budget by 20%?" and see projected new unique users reached and estimated CPA change.
About Us
The company's registered business includes: technical development, technical services, technical consulting, technical exchanges, technology transfer, technology promotion; electronic product sales; communication equipment sales; software outsourcing; computer system services; offline data processing; software development; manufacturing of computer hardware, software and peripherals; software sales; wholesale of computer hardware, software and auxiliary equipment; technology import and export; goods import and export; Import/export agency.